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Evaluation of the Financial Health of the Selected Company and Suggestions for Improvement
Nevídal, Martin ; Slavík, Tomáš (referee) ; Zemánková, Lenka (advisor)
The Bachelor´s thesis deals with the evaluation of the financial health of the selected company by the analysis of business environment and financial analysis. The theoretical part processes literature review on the issue according to which is created analysis of the internal and external business environment, SWOT analysis and financial analysis in the practical part. Then there are evaluated the results and possible solutions suggested to the financial situation of the company which are based on the findings from each analysis.
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Marketing Strategy for Firm PANDOS, Ltd.
Dosedělová, Denisa ; Lalošák, Miroslav (referee) ; Šimberová, Iveta (advisor)
My diploma thesis proposes a marketing strategy which helps firm PANDOS keep its place on the market and prevent from loosing its customers at the time of economic depression. This thesis contains external and internal analyse, including marketing mix analyse. The analytical part issues threats and opportunities. The proposal part consists of several steps against threats and ways of reaching opportunities.
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The Suggestion of Company´s Marketing Strategy
Mrkvová, Andrea ; Plíšková, Pavla (referee) ; Chalupský, Vladimír (advisor)
The thesis deals with analysis of marketing strategy of Mod Desing s.r.o. The first part of the thesis is based on theoretical grounds. This part deals with the marketing in general and outlines the process of the strategic marketing planning. In the second, practical part of the thesis the theoretical knowledge is applied practically. There is the current market position analysis and the company´s marketing strategy. Based on this analysis and theoretical findings, the suitable measures to improve the competitive position of the company are recommended.
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Evaluation of the Financial Health of the Selected Company and Suggestions for Improvement
Nevídal, Martin ; Slavík, Tomáš (referee) ; Zemánková, Lenka (advisor)
The Bachelor´s thesis deals with the evaluation of the financial health of the selected company by the analysis of business environment and financial analysis. The theoretical part processes literature review on the issue according to which is created analysis of the internal and external business environment, SWOT analysis and financial analysis in the practical part. Then there are evaluated the results and possible solutions suggested to the financial situation of the company which are based on the findings from each analysis.
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The Suggestion of Company´s Marketing Strategy
Mrkvová, Andrea ; Plíšková, Pavla (referee) ; Chalupský, Vladimír (advisor)
The thesis deals with analysis of marketing strategy of Mod Desing s.r.o. The first part of the thesis is based on theoretical grounds. This part deals with the marketing in general and outlines the process of the strategic marketing planning. In the second, practical part of the thesis the theoretical knowledge is applied practically. There is the current market position analysis and the company´s marketing strategy. Based on this analysis and theoretical findings, the suitable measures to improve the competitive position of the company are recommended.
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Marketing Strategy for Firm PANDOS, Ltd.
Dosedělová, Denisa ; Lalošák, Miroslav (referee) ; Šimberová, Iveta (advisor)
My diploma thesis proposes a marketing strategy which helps firm PANDOS keep its place on the market and prevent from loosing its customers at the time of economic depression. This thesis contains external and internal analyse, including marketing mix analyse. The analytical part issues threats and opportunities. The proposal part consists of several steps against threats and ways of reaching opportunities.
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The influence of the financial crises on the economy of Slovakia and the economy of the Czech Republic in 2008-2012, differences, particularities, specifiks
Droppa, Petr ; Vostrovská, Zdenka (advisor) ; Ševčíková, Michaela (referee)
This thesis analyzes the process of selected macroeconomic indicators of the Czech Republic and the Slovak Republic between years 2006 and 2012. In this period of time the global financial crises began and also the Slovak Republic adopted the euro currency and gave up of the ability to use the monetary policy. The thesis compares the condition of the economy of Slovakia and the economy of the Czech Republic before the crises, during the crises and in the following years and also tries to find the impact of the euro currency on the economy of Slovakia. At the end of the research I reached the conclusion, that the Slovak Republic was more affected by the crises in 2009 than the Czech Republic, because of the negative impact of the euro. The euro had neither positive nor negative impact in the following years on the economy of Slovakia.
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